Moments of wonder.

The Swarovski crystal worlds of Wattens & Innsbruck

Swarovski Kristallwelten Store Innsbruck
In one of the oldest buildings, in the middle of the Innsbruck Altstadt with a look down to the iconic Goldenenen Dachl, you will find the entrance to a dazzling shopping experience and ever-changing installations.

Swarovski Kristallwelten Wattens
Kristallwelten is a captivating brand experience dedicated to art, design and Swarovski’s savoir-faire and contribution to Pop Culture. Since its foundation in 1995 to mark the company's hundredth anniversary, it has been a creative platform for famous names from the worlds of art and design such as Yayoi Kusama, James Turrell and Lee Bul to interpret crystal in their own way. Over the years, they have fashioned unique designs, spaces, and experiences within the bounds of Kristallwelten, which now extends to more than 7.5 hectares.

Amongst Kristallwelten’s many Chambers of Wonder, the Art of Performance encapsulates Swarovski’s creative role in Pop Culture. Showcasing crystallized stage costumes and red carpet looks that have illuminated some of the world’s most iconic stars – including Beyoncé, Lady Gaga, Madonna, Elton John, Katy Perry, Cher, and Marilyn Monroe – this Chamber demonstrates how Swarovski has always been part of the Zeitgeist, making the entertainment world’s stars shine brighter.

Kristallwelten has attracted over 18 million visitors with its spellbinding Chambers of Wonder, expansive gardens, and ever-changing exhibitions. A unique combination of art, nature, and luxury shopping providing a year-round program of cultural events, Swarovski Kristallwelten is a joyful and extravagant experience for all the family.
Swarovski Kristallwelten