Alpin – urban.

A very warm welcome to the state capital of Tyrol, Innsbruck.

Innsbruck, a well-known city of Olympic and winter sports with an extraordinary variety of activities on offer: City & nature, culture & sport, architecture & design, events & highlights.

Seeped in history.

The Innsbruck Altstadt with its unmistakable landmarks.

Take a stroll through the Altstadt (old town) and discover enticing side streets, mesmerizing listed architecture and exciting sights, well worth the visit. Use the opportunity to visit the museum of the Goldenes Dachl (golden roof) and take a look out onto the Altstadt with the view as once seen by Kaiser Maximilian.

Climb the steps of the Stadtturm and look across the rooftops at the surrounding Innsbruck mountain panorama. Kick back and relax in the numerous cafes and bars offering Tyrolean delicacies.

Become enchanted by the flair of the city.

Take a stroll down the Maria-Theresien-Straße, the iconic main shopping street in Innsbruck, a place to find something for everyone. Discover small boutique shops, right next to well-known international brands. Take a moment to be inspired from the surrounding historic and modern architecture, with the mountain landscape providing the perfect backdrop.

On the trail of the Habsburgs

You can find the Innsbruck Imperial Palace on the edge of the Altstadt, now a museum holding onto the pomp and circumstance of its past. Next to the Imperial Palace you will find the Tyrolean State Theatre as well as the House of Music. All of these in close proximity to combine art, culture, theatre and music.

Simply Olympic.

The Bergisel

In January of every year, the Four Hills Tournament makes a visit to Innsbruck. Daring ski-jumpers from around the whole world make the breath-taking jump. Visit the Bergisel as well as the ski-jump and experience first-hand the height and the thrills up close and personal.

The stunning view alone is more than worth a visit.

Tyrol Panorama & Schloss Ambras: Rich in Tyrolean history.

The Tyrol Panorama and Kaiserjäger Museum (Museum of the Tyrolean Imperial Infantry) is home to Tyrols largest work of art: With an enormous size of 1000m2,the Rundgemälde (cyclorama) portrays the slaughter of Andreas Hofer. Discover exciting exhibits and experience Tyrolean myth and folklore.

Not too far from the Bergisel, you will find Schloss Ambras. Located on the very edge of the city, it stands today as one of the oldest museums in the world. Knight’s Armor, artefacts from the middle ages and the renaissance, the Spanish hall as well as the surrounding “Schlosspark” are an enticing place to get away from it all and let time pass you by.

The Innsbruck Nordkettenbahnen.

Only a 15-minute journey, directly from the city up into the mountains

The „Hungerburgbahn“ station, designed by star architect Zaha Hadid, is located just a stone’s throw away from the Altstadt just behind the Congress centre. Comfortably reach the Alpine Zoo or the Hungerburg settlement in just a matter of minutes.

Let the view sweep you away. Travel onwards with the Nordkettenbahn to reach the highest point in Innsbruck, Hafelekar at 2,300 meters above sea level.

For those interested in architecture, discover even more highlights of Tirolean architectural history along the way.


The “Hausberg” of Innsbruck.

The Patscherkofel Bahn

Patscherkofel can be found across from the Nordkette on the opposite side of the city, considered by locals to be the “Hausberg” / local mountain of Innsbruck, it provides endless opportunity for hiking and skiing. The new cable car will take you quickly and comfortably to the station at the top. For those visiting in the early summer, discover a sea of pink alm-roses.

Definitely worth the visit!


Adventure and experiences for all the family

There is always something to experience on the Muttereralm: Dig for gold, take a dip in a lake, ride a mountain cart, experience the MTB Singletrails – summer fun for both young and old.
In the winter, along with the usual skiing and snowboarding, there is even more to discover: Funpark, Fat- and Snowbike trails as well as a family friendly and thrilling sledding track.


Welcome Card


Experience freedom in the Innsbruck region: our Welcome Card is your key to fully enjoying alpine-urban joie de vivre in and around Innsbruck. The numerous included services, such as free public transport in the city and region, free lift rides up in the mountains and a wide variety of leisure activities, make this card the ideal companion for your summer holiday in Tyrol.

Welcome Card